Edvenson Consulting

Subject:  Google.  Occasion:  Time to check the EC account

We're doing an exercise in searchability, and I would therefore like to introduce you to Google's 'Ad' tools.  I find both useful: Google Ad Sense and Google Ad Words.  (These are in addition to their user-friendly offer to put a Google search box in your website.)

Earlier problems in focusing ad targeting have now been handled by the company, with the new possibility to target specific cities and regions in combination with other cities and regions.  Recall the old adage, "Information is power."  While too much information can be overload, we still hold, generally, that this remains true.  When it does not, it is at least more 'hopeful,' and now that we have entered a new age of hope, we applaud most improvements to the information superhighway.

Let's say you have a website.  And you are not advertising with Google? You are then missing a rather simple opportunity to expand your work.  You can decide what you will pay, and where, for your ad to pop up when others search Google for related keywords:

https://adwords.google.com/select/Login

And what about permitting others to run ads on your site?  These small ads can be either a large or small side-income generator, as they pass a per-click (and there are other sorts of pay-levels) fee down to you, simply because someone at your website clicked through to an ad presented when they were viewing your pages.

https://www.google.com/adsense/login/en_US/?hl=en_US&gsessionid=ZKk6QthCFRs

I know I'm preaching only to the neanderthals that haven't discovered the potential, but just in case you are a closet cave-dweller and find these prospects interesting, you will find plenty of tutorials and guidance at the links above.  Here's to enjoying and building businesses and networks.